Virginia High School League approves rule change; youth athletes can now monetize NIL.
August 3, 2023 Leesburg, VA: Loudoun Soccer Club, the Virginia-based youth soccer club, announced today a partnership with Opendorse to support club student-athletes in maximizing name, image, and likeness (NIL) opportunities.
Loudoun Soccer Executive Director Colin Smith explained: “The reality is that High School NIL is here, and as a leader in youth sports it’s incumbent upon us to adapt. Our affiliation with Opendorse will help educate and guide our families through this new landscape, and provide opportunities for players who opt to pursue them.”
More than 100,000 athletes use Opendorse to build and monetize their name, image, and likeness with support from hundreds of colleges and thousands of brands, fans, donors, and partners. The new relationship with Opendorse makes Loudoun Soccer the first elite soccer club marketplace on the platform.
The collaboration will provide elite players with full access to Opendorse’s all-in-one content, compliance, and education tools. In addition, every Loudoun Soccer athlete will receive an Opendorse profile, which they can customize and promote to fans on their personal social media channels. Athletes review opportunities, receive deals, accept compensation, and disclose NIL activities to their institution, all within the Opendorse app.
“Loudoun Soccer is setting the standard for what it means to prepare athletes to be successful,” said Opendorse CEO Blake Lawrence. “These elite athletes now can maximize their NIL opportunities and gain experience all before entering college. I’m proud that Opendorse can play a small role in setting these athletes up for success on their NIL journey.”
The Virginia High School League approved the new rule, which went into effect on July 1, 2023, to allow high school athletes to participate in NIL deals.