(Vestal N.Y. and Lincoln, Neb. – November 10, 2026) – The Binghamton University Division of Athletics has announced a partnership with Opendorse, a leading name, image and likeness (NIL) technology and services provider, expanding resources and opportunities for Bearcat student-athletes.
Building on the Division’s existing NIL initiatives, the partnership provides student-athletes with additional tools to develop their personal brands, pursue endorsement opportunities and connect with businesses and supporters.
“This partnership reflects our continued investment in providing student-athletes with the resources and opportunities necessary to succeed both during and beyond their time at Binghamton,” said Ze Zeon, Deputy Director of Athletics and Chief Development Officer. “As the NIL landscape evolves, our goal is to create meaningful opportunities for student-athletes across all sports while strengthening their connections with businesses and supporters throughout the Greater Binghamton community, and beyond.”
A central component of the partnership is the Binghamton-branded Opendorse marketplace, which offers a streamlined way for businesses, alumni, fans and other supporters to connect directly with Bearcat student-athletes.
Through the platform, student-athletes can create individual profiles, showcase their interests, explore endorsement opportunities, and manage agreements. They will also have access to educational resources focused on personal branding, social media engagement, and navigating the evolving college athletics landscape.
The partnership also complements the Division’s “One City. One Binghamton.” initiative, reinforcing its commitment to connecting the University and its student-athletes with the broader community.
“Binghamton is investing in its athletes at a time when NIL support matters more than ever,” said Jake Daugherty, Director, Collegiate Partnerships at Opendorse. “Together, we’re giving Bearcats a clear path to build their brands, explore opportunities, and engage with their community.”
Businesses, alumni and supporters interested in partnering with Binghamton student-athletes can visit the official Binghamton Athletics Opendorse Marketplace:
https://opendorse.com/binghamton-bearcats
About Opendorse
Opendorse is the technology, data, and service platform powering the Name, Image, and Likeness (NIL) industry for colleges, collectives, consumers, and commercial partners. More than 200,000 athlete influencers use Opendorse to build, promote, and monetize their personal brands through the largest athlete media network.
For media inquiries, contact Opendorse Manager, Marketing and Social Media Blake Schaben at blake.schaben@opendorse.com
