by Blake Schaben | Jul 22, 2026 | News
A year ago, Opendorse projected the NIL market would reach $2.8B in 2026-27. We were wrong, and not by a small margin. We’ve revised that estimate to $4.5B, roughly 61% higher than our original number. We have the most direct visibility into NIL transactions of...
by Blake Schaben | Jul 9, 2026 | News
When the NCAA’s revenue-sharing model went into effect, it was framed as the thing that would finally create a level playing field in college athletics. Every school operating under the same cap, every program competing on the same financial...
by Blake Schaben | Jun 30, 2026 | News
For almost three years, Cami Merickel thought NIL was built for somebody else. Football players. Basketball players. Athletes with bigger names, bigger platforms, and more obvious paths to brand deals. Not a track and field athlete trying to figure out...
by Blake Schaben | Jun 19, 2026 | News
Opendorse One™ Athletes Debut as Initial Wave of Creator Storefronts, Connecting College Sports’ Most Influential Athletes to Commerce at Scale (Lincoln, Neb. and San Francisco, Calif. – June 19, 2026) – Opendorse, the technology, data, and service platform...
by Julian Valentin | Jun 18, 2026 | News
Company elevates college athlete influencers to deliver the missing layer for retail media networks, connecting cultural influence to verified commercial outcomes at scale LINCOLN, NE. (June 18, 2026) – Opendorse, the technology, data, and service...
by Blake Schaben | Jun 4, 2026 | News
(Youngstown, Ohio and Lincoln, Neb. – June 4, 2026) – Youngstown State University Athletics has renewed its partnership with Opendorse, the leading NIL technology, data, and service provider. The renewal builds on a relationship that began in 2021, when Youngstown...
