Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
How Athletes Positively Influence Cause-Based Marketing Campaigns
As the 2024 Presidential Election approaches, a new wave of influence is emerging—college athletes are stepping into the spotlight, utilizing their platforms to engage first-time voters and advocate for the issues they believe in. This is a pivotal moment in American...
NIL AT 3: The Annual Opendorse Report
To celebrate the anniversary of NIL, Opendorse has released its third annual industry report: NIL AT 3. Since July 1, 2021, the total projected NIL market has exploded from $917 million in 2021-22 to an expected $1.67 billion in 2024-25 – with no signs of slowing...
Loudoun Soccer Club / Northern Virginia Alliance: NIL Resources
What is NIL? Name, Image & Likeness (NIL) are the three elements that make up a legal concept know as “rights of publicity.” These are identifiable to you – who you are – and what any individual can sell to promote a product or service....
Alumna House and College Volleyball Players Unite for Positive Mindset Clothing Line
July 17, 2023 Omaha, NE: Alumna House, the premier collegiate women's apparel company, is thrilled to announce its dynamic partnership with college volleyball players to launch an inspiring clothing line focused on the power of a positive mindset. Through an exciting...
Cheez-It: Supporting student-athletes through NIL on the biggest stage
Big moments mean big paydays for student-athletes. And many brands are helping them capitalize on those clutch plays and big games. Cheez-It is helping student-athletes “feel the cheeziest” while performing at the highest level. The brand signed NIL deals with four...
The rise of fast-casual dining and NIL activations
With restaurants accounting for 5% of national NIL brand spend, multiple fast-casual restaurants are partnering with student-athletes to spread the word about store openings and new meal options. Let’s explore five fast-casual restaurants activating with...
March Mustache for the win: Pringles’ creative approach to NIL
Authentically aligning with its target audiences' passions and playfully inserting the brand into culture by tapping into a trending phenomenon of fantastically wild facial hair that players rock on court during tournament season. That was the goal for Pringles, as...
SPANX, LLC teams up with college athletes to promote activewear
ATLANTA (May 15, 2023) – SPANX, LLC, the mission-driven womenswear brand, announced today name, image and likeness (NIL) deals with 40+ female student-athletes. Spanx is a brand made for women’s bodies, by women. Proven with the brand’s functional fashion, the styles...
Iconic Fitness Brand Gold’s Gym Partners With Industry Leading Opendorse to Launch NIL College Athlete Ambassador Program
Decades after pioneering modern bodybuilding and fitness culture, Gold’s Gym again leads the way in becoming first gym company to launch an NIL program to collaborate with collegiate athletes nationwide July 07, 2023 Venice, CA: Legendary Gold’s Gym has joined...
For the sports fan in your life, the perfect gift is on Opendorse
Birthdays, anniversaries, Valentine’s Day, Mother’s Day, Father’s Day, first day of school. The celebrations are endless, and most people already have everything they need. Are you tired of racking your brain year after year for a gift for the sports fan in your...
Degree Deodorant®, Giannis Antetokounmpo celebrate five walk-on basketball student-athletes through NIL deals
Giannis Antetokounmpo knows what it’s like to be doubted. He knows what it’s like to have the odds stacked up against you. That’s why the two-time NBA MVP teamed up with Degree Deodorant® to celebrate five student-athletes that have made a career out of proving their...
5 March Madness NIL campaigns that are changing the game
Stars are born in March Madness. And with NIL, the moments that solidify a student-athlete's name in school history can now be monetized. Catch phrases, Cinderella runs, and breakout players – athletes can now cash in. Many brands are already ahead of the game,...
Joey Calcaterra: Connecting with UConn fans through NIL
UConn Basketball knows a little something about winning rings. When it came time for a pair of Huskies basketball fans to get their own rings on their wedding day, men’s basketball player Joey Calcaterra sent a video shout out to the couple wishing them well on their...
Setting Up for NIL Success with Sydney Stephens
Since name, image, and likeness changes happened on July 1, 2021, Illinois Soccer Sophomore Sydney Stephens has spent time developing her brand. Starting Strong Illinois Athletics began their partnership with Opendorse in (year), and ever since have been...
Youth on Course: Creating lasting impact through NIL
NIL headlines have largely been dominated by consumer packaged goods, luxury car brands and apparel companies. But purpose-driven brands aren’t exempt from the value that student-athletes can bring to their organization's missions. Youth on Course, a...
Degree Deodorant®: Providing NIL opportunities for a more inclusive world
Committing $5M to Break Limits Degree committed $5 million to its Breaking Limits NIL program The brand named 22 new athletes to the team in 2022 As one of the first brands to emerge in the NIL landscape in July 2021, Degree Deodorant® hasn’t let up when it comes to...
How brands are investing in the newest category of influencer marketing: college athletes
What to know + Influencer marketing is a popular marketing strategy due to high ROI and consumer trust, especially with Gen Z audiences.+ The market continues to grow, with 81.5% of marketers planning to increase or maintain budgets through 2025.+ College athletes are...
How bowl sponsors and advertisers can dominate the College Football Playoff and bowl season with athlete marketing
As the bowl season and expanded College Football Playoff approaches, sponsors and advertisers have a unique opportunity to engage with fans and drive measurable marketing outcomes by partnering with college athletes. Through the first 3 years of NIL, we've seen brands...
High School NIL: State-by-state regulations for name, image and likeness rights
*Updated 9/16/2024 On July 1, the athlete marketing world grew by nearly 500,000 student-athletes across college athletics. This led to two immediate questions: How can I get paid? And when can I start? The first continues to be answered each day, with...
Introducing Opendorse Contracts: NIL Contract Management for Collectives and Colleges
We are excited to unveil the newest solution for our college and collective partners: Opendorse Contracts. This new feature will enhance the way collectives, and soon colleges, manage contracts, including revenue share payments, with their athletes by streamlining the...
Opendorse Announces New CEO Appointment and Leadership Addition
Stephen Denton is appointed Chief Executive Officer of Opendorse while founders Blake Lawrence and Adi Kunalic take on roles as President of Collegiate Operations and Chief Operating Officer. Lincoln, NE, July 16, 2024 – Opendorse, the leading NIL service and...