Committing $5M to Break Limits
- Degree committed $5 million to its Breaking Limits NIL program
- The brand named 22 new athletes to the team in 2022
As one of the first brands to emerge in the NIL landscape in July 2021, Degree Deodorant® hasn’t let up when it comes to supporting student-athletes through NIL opportunities.
Degree first announced the Breaking Limits team in 2021 with a commitment to giving college athletes from a diverse set of schools, sports and backgrounds, a platform to share their stories and inspire the confidence in everyone to break down barriers and push limits. The Breaking Limits program is part of Degree’s larger $5 million commitment to inspire people to move beyond their limits.
Breaking Limits Athletes Support Degree Inclusive®
- Three members of the Breaking Limits team – Abby Bauleke, Bailey Moody, and Caiden Baxter – are using their platforms to promote accessible products.
Naming 24 additional student-athletes to the team in 2022, Degree is building off the relationships of those on the roster and further embracing Unilever’s goal of building a fairer and more socially inclusive world.
The three student-athletes are posting Instagram reels about a sample range of accessible accessories that Degree released earlier this year as part of their Degree Inclusive® efforts. These accessories are available for free on degreedeodorant.com/us/degree-inclusive to aid those with upper limb disabilities in their daily routines.
Alabama Women’s Wheelchair Basketball teammates Bailey Moody and Abby Bauleke both shared Instagram reels showcasing the four new accessories, which can be added to the tops and bottoms of both Men’s and Women’s Degree deodorant 72H sticks. Moody and Bauleke, also Team USA Paralympic bronze medalists, demonstrated the ease of using the accessories, and how people can request their own kits.
Caiden Baxter, a Michigan Men’s Wheelchair Tennis player, posted a similar Instagram reel about the new accessories and shared why he personally choses to partner with Degree.