SPANX, LLC teams up with college athletes to promote activewear

ATLANTA (May 15, 2023) – SPANX, LLC, the mission-driven womenswear brand, announced today name, image and likeness (NIL) deals with 40+ female student-athletes. Spanx is a brand made for women’s bodies, by women. Proven with the brand’s functional fashion, the styles are perfect for the lifestyle of a student-athlete with a busy agenda.

Through the campaign executed through NIL marketplace Opendorse, the women college athletes will promote Spanx activewear on Instagram and TikTok, while showcasing how the brand fits perfectly into their day to day lives. Most posts will go live throughout June 2023, and will feature athletes competing in basketball, cheer, golf, gymnastics, soccer, softball, swimming and diving, tennis, and track and field. The athletes will earn direct compensation and Spanx activewear products for their participation in the campaign.

“Since its inception, Spanx has been dedicated to elevating and supporting women through entrepreneurship” said Spanx President & Chief Growth Officer, Cricket Whitton. “We are incredibly excited to partner with these talented female college athletes on this campaign, particularly in an environment where male athletes usually command the rates for traditional deals.”

The campaign kicked off with posts from Georgia track and field athlete Kaila Jackson and Louisiana State University gymnasts Elena Arenas and Haleigh Bryant.

“NIL partnerships are a perfect match for Spanx mission and goals,” said Opendorse CEO Blake Lawrence. “Student-athletes in women’s sports consistently deliver powerful results for brands, outperforming pro athletes and traditional influencers. For activewear brands, the alignment is clear – women athletes are a powerful partner.”

To view the full selection of styles being promoted in the campaign, click here.

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Founded by Sara Blakely in 2000, SPANX, LLC is a dynamic women’s brand that has revolutionized an industry and changed the way women around the world get dressed. Now a powerhouse lifestyle brand, SPANX offers both innerwear solutions and figure-flattering outerwear, constantly identifying and solving problems from a women’s point of view. With smarter, more comfortable, must-haves including activewear, apparel, denim, shapewear, swimwear, intimates, leggings, hosiery and more, SPANX elevates women through product and empowers them to look and feel their best. Further information is available at Follow SPANX on Facebook, Twitter and Instagram @Spanx.



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