Charlotte Sport’s Foundation, Opendorse announce first-ever bowl game NIL marketplace

Duke’s Mayo Bowl Marketplace to mobilize fan, local business community support for participating student-athletes

Charlotte, North Carolina (October 5, 2023) – Charlotte Sports Foundation (CSF, owner and operator of the Duke’s Mayo Bowl) announced today the first-of-its-kind, bowl-specific marketplace, which will help players from participating schools in the Duke’s Mayo Bowl maximize name, image and likeness (NIL) opportunities.

“We are thrilled to work with Opendorse to provide opportunities for student-athletes participating in the Duke’s Mayo Bowl to engage our local business community via NIL,” said CSF executive director Danny Morrison. “We believe this marketplace will be impactful for all involved and we look forward to launching it in December.”

Businesses and brands can use the marketplace to easily connect with athletes for participation in promotional campaigns or events. Additionally, supporters of both Duke’s Mayo Bowl teams can find, pitch and pay any player for NIL activities in one compliant platform. Popular activities include video shoutouts, social media posts, live or virtual appearances, and more.

“CSF and the Duke’s Mayo Bowl are setting the standard for providing student-athletes NIL opportunities during big games,” said Opendorse CEO Blake Lawrence. “This is a game-changer for how easy it is to support your favorite athlete during bowl season.”

This year’s Duke’s Mayo Bowl takes place on December 27th and features teams from the ACC and SEC. Teams will be selected on Sunday, December 3rd.

Charlotte Sports Foundation

The mission of the Charlotte Sports Foundation (CSF), a 501(c)(3), is to provide leadership for sports-based initiatives that result in a positive impact on the economy and quality of life in the Charlotte region. CSF was created in the spring of 2013 as a combined entity of Charlotte’s two primary sports development groups, Charlotte Collegiate Football and the Charlotte Regional Sports Commission. Its origins can be traced to the vision of Charlotte civic leaders after the very successful hosting of the 1994 NCAA Men’s Final Four.

The Foundation also provides support for recruitment and operation of other local sporting events, and spearheads Charlotte’s continued growth as a preferred host for premier national and regional sporting events. The events include college basketball’s Jumpman Invitational presented by Novant Health, the Ally Tipoff, college football’s Duke’s Mayo Bowl, ACC Football Championship Game and Duke’s Mayo Classic, and the Meck Mile presented by Albemarle, which launches on Memorial Day weekend 2024.

The Board of Directors that guides the Charlotte Sports Foundation boasts a dynamic roster of top Charlotte civic and business leaders. Please visit for more information.



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