What is NIL? Name, Image & Likeness (NIL) are the three elements that make up a legal concept know as “rights of publicity.” These are identifiable to you – who you are – and what any individual can sell to promote a product or service....
Authentically aligning with its target audiences’ passions and playfully inserting the brand into culture by tapping into a trending phenomenon of fantastically wild facial hair that players rock on court during tournament season. That was the goal for Pringles,...
Decades after pioneering modern bodybuilding and fitness culture, Gold’s Gym again leads the way in becoming first gym company to launch an NIL program to collaborate with collegiate athletes nationwide July 07, 2023 Venice, CA: Legendary Gold’s Gym has joined...
Giannis Antetokounmpo knows what it’s like to be doubted. He knows what it’s like to have the odds stacked up against you. That’s why the two-time NBA MVP teamed up with Degree Deodorant® to celebrate five student-athletes that have made a career out of proving their...
Stars are born in March Madness. And with NIL, the moments that solidify a student-athlete’s name in school history can now be monetized. Catch phrases, Cinderella runs, and breakout players – athletes can now cash in. Many brands are already ahead of the game,...