Opendorse, U.S. Bank Release New NIL Financial Education

Student-athletes have questions about Name, Image and Likeness (NIL). They’re thinking about what it means to build a personal brand. Families are making sure they understand the laws and guidelines. College athletes are seeking information on how to secure NIL deals and what to do when they receive one. And many student-athletes are seeking knowledge on how to manage their money.

Opendorse, the leading NIL marketplace, and U.S. Bank have partnered to bring U.S. Bank Financial Fitness™ to life – free financial education content for every athlete.

How to Access U.S. Bank Financial Fitness™

  • NEW Athlete Accounts
    • Download the Opendorse app from the App Store or Google Play. Go to the Opendorse sign up page in your mobile app.
    • Complete the steps to create a new account and build out your Opendorse Profile.
  • EXISTING Athlete Accounts
    • Enter your Opendorse login in the mobile app. If you’ve forgotten your information, enter your phone number or email address in the box on the login page.
    • Hit the green SEND LINK button and you’ll receive a text message or email with a link to access your account.
  • SCROLL DOWN on your Opendorse NIL app homepage
  • TAP the button that says, “Take your NIL to the next level.”
  • EXPLORE the U.S. Bank Financial Fitness™ modules. Each lesson takes a couple minutes to complete, and you can learn on your own time. You can also access the content by visiting

Helping Every Athlete

Many NIL companies have emerged in the past year, but the Opendorse marketplace is the established leader that has been helping athletes monetize their NIL for a decade. The partnership with U.S. Bank is the latest example of the company’s longstanding vision to help every athlete.

But it’s not just professional and college athletes.

High school NIL deals are now a reality for prep student-athletes in 19 states, with 11 more considering adopting new legislation. U.S. Bank Financial Fitness™ content will serve a trusted starting point for high school athletes across the country. Understanding what is Opendorse has never been more important – for parents and athletes at every level of sports.



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