(Henderson, Tenn. and Lincoln, Neb. – August 31, 2026) – Freed-Hardeman University Athletics has announced a new partnership with Opendorse, the leading Name, Image, and Likeness (NIL) technology, data, and service provider. As the newest member of the Mid-South Conference to partner with Opendorse, Freed-Hardeman is equipping its student-athletes with the tools, education, and opportunities to build their personal brands in the NIL era.
Through this partnership, Lion student-athletes will gain access to a branded NIL Marketplace, giving fans, alumni, and local businesses a direct and compliant way to connect with and support their favorite athletes. The partnership also includes on-demand NIL education covering personal finance, brand development, and best practices.
A dedicated success manager and expanded support resources give the department hands-on guidance throughout the partnership, while real-time dashboards and automatic disclosure tools keep compliance staff equipped and informed.
“Our goal is to provide an excellent student-athlete experience and partnering with Opendorse and giving our athletes additional opportunities through the NIL Marketplace is a part of that vision,” said Jonathan Estes, Freed-Hardeman University Athletic Director.
“Every athlete deserves access to NIL education and opportunity, regardless of division or school size,” said Jake Daugherty, Director, Collegiate Partnerships at Opendorse. “Freed-Hardeman is proving that commitment with this partnership, and we’re proud to support the Lions.”
Freed-Hardeman joins a growing number of NAIA institutions recognizing that NIL support has become a core part of the student-athlete experience, both on campus and in recruiting and retention.
About Opendorse
Opendorse is the technology, data, and service platform powering the Name, Image, and Likeness (NIL) industry for colleges, collectives, consumers, and commercial partners. More than 180,000 athlete influencers use Opendorse to build, promote, and monetize their personal brands through the largest athlete media network.
For media inquiries about Opendorse, contact Opendorse Manager, Marketing and Social Media Blake Schaben at blake.schaben@opendorse.com
