by Danielle Eby | Nov 24, 2013 | News
Last week we presented Part One of this post. This week, let’s continue our look at the history of athlete endorsements with the conclusion of our two-part series. Ancient sports stars (the original athletes) Rather than lucrative endorsement deals, in ancient times...
by Danielle Eby | Nov 18, 2013 | News
Opendorse wouldn’t be where we are today without the athletes, brands and events that paved the way for the sports endorsement industry. From ecommerce to CBD to non profit and everything in between, athlete endorsements have helped...
by Danielle Eby | Oct 30, 2013 | News
Debates on whether or not to pay college athletes and whether they should be allowed to sign endorsement deals have caused quite a stir recently. With that in mind, we took a look at the most marketable college athletes, analyzing their personal brand value, and...
by Blake Lawrence | Aug 14, 2013 | News
Looking at endorsements from the right perspective can drastically change the way you recruit and market them. Understanding the differences between endorsements and advertisements will allow you to address each more effectively. Failing to understand the differences...
by Blake Lawrence | Aug 8, 2013 | News
Sports endorsements are a gigantic industry amassing astronomical dollars in revenue and reaching millions. Whether LeBron is dunking in a new pair of Nikes, Federer is driving to the court in his Mercedes Benz, or Ronaldo is drinking Gatorade, big name...
