by Julian Valentin | Apr 3, 2023 | Case Studies, Endorsements & Sponsorships, Influencer Marketing, NCAA, NIL for Athletes, NIL for Sponsors, Sports Marketing
Giannis Antetokounmpo knows what it’s like to be doubted. He knows what it’s like to have the odds stacked up against you. That’s why the two-time NBA MVP teamed up with Degree Deodorant® to celebrate five student-athletes that have made a career out of proving their...
by Julian Valentin | Feb 24, 2023 | Case Studies, Influencer Marketing, NCAA, News, NIL for Athletes, NIL for Sponsors, Sports Marketing
NIL headlines have largely been dominated by consumer packaged goods, luxury car brands and apparel companies. But purpose-driven brands aren’t exempt from the value that student-athletes can bring to their organization’s missions. Youth on Course, a...
by Julian Valentin | Oct 25, 2022 | Case Studies, NIL for Sponsors, Sports Marketing
College football teams around the country have started to claim bowl eligibility, which means Bowl Season is right around the corner. The introduction of Name, Image and Likeness (NIL) last summer changed the world of college athletics – not just for...
by Julian Valentin | Sep 29, 2022 | Case Studies, Digital Marketing, NIL Brand Articles, NIL for Sponsors
Ameritas took their support of student-athletes to the next level through NIL partnerships. Since 2006, Ameritas has been the title sponsor of the Ameritas Players Challenge, a competition annually featuring the University of Nebraska Women’s Volleyball team. The...
by Julian Valentin | Jul 27, 2022 | Case Studies, NCAA, NIL for Athletes
Disclosure: Opendorse and LegalZoom coauthored these articles. The information provided herein is intended to serve as guidance, not definitive legal counsel. If there are questions, we advise you to seek legal counsel. NIL in college athletics has uncovered a lack of...
by Artillery | Jun 8, 2022 | Case Studies, NIL for Athletes, NIL for Sponsors
SheMate connects women in sports with the youth sports industry. SheMate has partnered with female student-athletes to provide more opportunities to make a lasting impact on young athletes. View this post on Instagram A post shared by @shemate.club The Deal SheMate...
