Alumna House and College Volleyball Players Unite for Positive Mindset Clothing Line

by Julian Valentin | Jul 17, 2023 | News, NIL for Athletes

July 17, 2023 Omaha, NE: Alumna House, the premier collegiate women’s apparel company, is thrilled to announce its dynamic partnership with college volleyball players to launch an inspiring clothing line focused on the power of a positive mindset. Through an...

NIL at Two

by Julian Valentin | Jul 15, 2023 | News

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Cheez-It: Supporting student-athletes through NIL on the biggest stage

by Julian Valentin | Jun 30, 2023 | Case Studies, Influencer Marketing, News, NIL for Sponsors

Big moments mean big paydays for student-athletes. And many brands are helping them capitalize on those clutch plays and big games. Cheez-It is helping student-athletes “feel the cheeziest” while performing at the highest level. The brand signed NIL deals with four...

The rise of fast-casual dining and NIL activations 

by Julian Valentin | Jun 15, 2023 | Case Studies, Endorsements & Sponsorships

With restaurants accounting for 5% of national NIL brand spend, multiple fast-casual restaurants are partnering with student-athletes to spread the word about store openings and new meal options.  Let’s explore five fast-casual restaurants activating with...

March Mustache for the win: Pringles’ creative approach to NIL

by Julian Valentin | Jun 9, 2023 | Case Studies, Endorsements & Sponsorships, Influencer Marketing, NCAA, News, NIL for Sponsors

Authentically aligning with its target audiences’ passions and playfully inserting the brand into culture by tapping into a trending phenomenon of fantastically wild facial hair that players rock on court during tournament season. That was the goal for Pringles,...