by Julian Valentin | Oct 7, 2022 | NIL, NIL for Athletes, Sports Marketing
Fall sports are in full swing. There is quality competition and great storylines across the country. Athletes have been capturing the attention of fans, which has led to more deal requests in the NIL game. Jalon Daniels | Kansas Football On the gridiron, the Kansas...
by Julian Valentin | Sep 29, 2022 | Case Studies, Digital Marketing, NIL Brand Articles, NIL for Sponsors
Ameritas took their support of student-athletes to the next level through NIL partnerships. Since 2006, Ameritas has been the title sponsor of the Ameritas Players Challenge, a competition annually featuring the University of Nebraska Women’s Volleyball team. The...
by Julian Valentin | Aug 30, 2022 | NIL, NIL for Athletes, Sports Marketing
Sports media has been buzzing about NIL deals since last July. Legal implications of this new world have also become a topic of conversation. From NIL rules by state to high school NIL, changing legislation has framed the daily discussion. As athletes determine...
by Julian Valentin | Aug 8, 2022 | NIL, NIL for Athletes, Social Media
Katie Beiler started rowing in middle school with aspirations of going to a Division I school to compete at a high level. She achieved that goal. Now a Louisville Cardinal, Beiler has leaned into TikTok to show what goes into a sport many people don’t know much about....
by Julian Valentin | Aug 3, 2022 | News
NIL collectives play a prominent role in the new era of college sports. The movement and models are not slowing down. Of 65 member schools within the Power 5 conferences, 92% have at least one collective established or in the process of forming. We caught up with Nick...
