Opendorse Becomes Exclusive NIL Partner of 500+ NJCAA Schools

The National Junior College Athletic Association (NJCAA) is a governing body of collegiate athletics supporting junior and community colleges. Headquartered in Charlotte, N.C., the NJCAA is the second-largest intercollegiate athletics organization in the country behind the National Collegiate Athletic Association (NCAA).

Founded in 1938 out of a desire to create more opportunities for student-athletes, the association has long provided a platform for athletes to prepare, compete, succeed, and achieve their goals – in their sport, in their studies, and in the community.

The NJCAA is often viewed as a “launchpad, reset point, or a first opportunity” for thousands of athletes. After competing in the NJCAA, many student-athletes are recruited to play at four-year NCAA or NAIA schools. The list of success stories is long and the NJCAA has a host of notable alumni in a variety of sports:

  • Baseball: Jake Arrieta, Mark Buehrle, David Freese, Eric Gagne, Bryce Harper, Andy Pettitte, Kirby Puckett, Albert Pujols, Jim Thome
  • Basketball: Danielle Adams, Jimmy Butler, Jae Crowder, Steve Francis, Yolanda Griffith, Amber Holt, Avery Johnson, Larry Johnson, Shawn Marion, Bob McAdoo, Elaine Powell, Mitch Richmond, Sheryl Swoopes, Spud Webb
  • Football: Deion Branch, Larry Brown, Tyreek Hill, Alvin Kamara, Gardner Minshew, Cam Newton, Jason Pierre-Paul, Jeremy Shockey, Roger Staubach
  • Golf: Bubba Watson
  • Softball: Crystl Bustos
  • Track & Field: Kenny Bednarek, Veronica Campbell-Brown, Andre De Grasse, Tyson Gay, Brittney Reese

By partnering with Opendorse as the exclusive NIL partner for its member schools, the NJCAA continues is tradition of preparing athletes with best-in-class resources. This innovative partnership includes an association-wide Name, Image and Likeness (NIL) marketplace, as well as tools and education for all student-athletes. The short-term and long-term benefits of the relationship are extensive.

“The NJCAA is setting the standard on how to compliantly and efficiently support its student-athletes in the NIL era,” said Opendorse Co-Founder/CEO Blake Lawrence. “Their commitment to growing in this space and enhancing opportunities for student-athletes will lead the way in year two of NIL. I’m proud that Opendorse can assist the NJCAA in its effort to support nearly 70,000 student-athletes on their path to financial freedom.”

It’s all about both organization’s shared vision to help every athlete.

NJCAA By The Numbers

  • 3 Divisions of Competition
    • Division I, Division II, Division III

  • 5 Sanctioned Bowl Games in 2021
    • Scooter’s Coffee Bowl (Broncbuster Stadium in Garden City, Kan.)
    • Salt City Bowl (Gowans Stadium in Hutchinson, Kan.)
    • The Graphic Edge Bowl (UNI Dome in Cedar Falls, Iowa) – two games
    • TIPS C.H.A.M.P.S. Heart of Texas Bowl (Memorial Stadium in Commerce, Texas)

  • 24 Regions
  • 31 Sponsored Sports
    • Baseball*
    • Basketball***
    • Beach Volleyball**
    • Bowling***
    • Cross Country***
    • Flag Football**
    • Football*
    • Golf***
    • Half Marathon***
    • Lacrosse***
    • Soccer***
    • Softball**
    • Swimming & Diving***
    • Tennis***
    • Track & Field***
    • Volleyball***
    • Wrestling***

*Men’s only | **Women’s only | ***Men’s and Women’s

  • 44 States Represented
    • All states are represented in NJCAA competition except Alaska, California, Hawaii, Maine, New Hampshire, Vermont

  • 53 Championship Events
    • One for each sanctioned team sport and various individual events

  • ~70,000 Active Student-Athletes
    • Athletes interested in competing in NJCAA intercollegiate athletics should review the Compete NJCAA Homepage for information and next steps



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