Introducing the New Opendorse for the Next Level of NIL

Fans can now find, pitch and pay their favorite athletes faster than ever before at

Today, Opendorse announced the launch of its all-new athlete marketplace, now live at For athletes and their supporters, the platform delivers the most accessible name, image and likeness (NIL) experience in the market. Fans, brands, sponsors and donors can now offer a deal faster than ever before. Opendorse is the first and only athlete marketplace to be entirely public-facing with its move to

“This is the premium marketplace experience that athletes and the NIL market deserve,” said Opendorse CEO Blake Lawrence. “Fans have been eager to support their favorite student-athletes through NIL activities like video shoutouts for their children, or autographs for memorabilia collections and more – but they don’t know where to start. Now, any fan with a credit card can request and pay an athlete for any activity in just a few seconds. It’s as easy as booking a stay on Airbnb or ordering a deal on Doordash.”

Using primary data from over 100 thousand deals completed through the platform and first-person feedback from thousands of athletes and buyers to supplement a decade of athlete marketing experience, the new Opendorse delivers its most impactful upgrades to date:

  • Streamlined buying experience – The new buyer experience is in-line with the premium ecommerce marketplaces that have streamlined industries including sports merchandise, travel, food delivery and more. The new marketplace delivers the access and simplicity needed for fans to confidently engage with athletes for NIL opportunities.

  • Smart athlete search – Fans can browse all athlete users, search by name, or filter by organization, school, team, sport, position and more.

  • Complete athlete profiles – Enhanced mobile-first design and NIL service offerings with clear pricing options improve the athlete’s visibility and simplify the buyer’s options.

Real Market Rates for Every Athlete

The Opendorse Athlete Rate Card™ (ARC) provides athletes with the most accurate market rate for NIL deals while enabling buyers to make more informed purchasing decisions. The patented data model leverages insights from an ever-growing database of more than 100 thousand deals to provide a real market valuation of NIL activities for individual athletes including social media posts, appearances, coaching clinics, video shoutouts and more.

    • ARC valuations allow for accurate pricing – Athletes can set their prices with confidence, using ARC’s exact valuations, or setting their own – allowing buyers to know exactly what to expect.
    • Athletes never pay fees – Every athlete receives 100% of the money they charge for their activities.
    • Real market data – ARC valuations update in near real-time to account for market data from the thousands of deals flowing through Opendorse every day.

75+ School NIL Marketplaces to Launch

Opendorse is launching school-specific NIL marketplaces for over 75 partner schools within the new marketplace through this fall. These have begun to go live today, with dozens more launching in the coming weeks.

Any college or university can receive its own licensed school-specific marketplace by becoming an Opendorse Premium partner. In addition to the marketplace, schools receive access to the all-in-one NIL platform, empowering student-athletes and staff with the industry’s best compliance, content and education solutions.



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