Big moments mean big paydays for student-athletes. And many brands are helping them capitalize on those clutch plays and big games. Cheez-It is helping student-athletes “feel the cheeziest” while performing at the highest level. The brand signed NIL deals with four...
Authentically aligning with its target audiences’ passions and playfully inserting the brand into culture by tapping into a trending phenomenon of fantastically wild facial hair that players rock on court during tournament season. That was the goal for Pringles,...
Giannis Antetokounmpo knows what it’s like to be doubted. He knows what it’s like to have the odds stacked up against you. That’s why the two-time NBA MVP teamed up with Degree Deodorant® to celebrate five student-athletes that have made a career out of proving their...
Stars are born in March Madness. And with NIL, the moments that solidify a student-athlete’s name in school history can now be monetized. Catch phrases, Cinderella runs, and breakout players – athletes can now cash in. Many brands are already ahead of the game,...
NIL headlines have largely been dominated by consumer packaged goods, luxury car brands and apparel companies. But purpose-driven brands aren’t exempt from the value that student-athletes can bring to their organization’s missions. Youth on Course, a...
Committing $5M to Break Limits Degree committed $5 million to its Breaking Limits NIL program The brand named 22 new athletes to the team in 2022 As one of the first brands to emerge in the NIL landscape in July 2021, Degree Deodorant® hasn’t let up when it comes to...
