Debates on whether or not to pay college athletes and whether they should be allowed to sign endorsement deals have caused quite a stir recently. With that in mind, we took a look at the most marketable college athletes, analyzing their personal brand value, and...
Looking at endorsements from the right perspective can drastically change the way you recruit and market them. Understanding the differences between endorsements and advertisements will allow you to address each more effectively. Failing to understand the differences...
Sports endorsements are a gigantic industry amassing astronomical dollars in revenue and reaching millions. Whether LeBron is dunking in a new pair of Nikes, Federer is driving to the court in his Mercedes Benz, or Ronaldo is drinking Gatorade, big name...
