by Braly Keller | Nov 26, 2025 | NIL
*Updated 11/26/2025 On July 1, 2021, the world of athlete marketing expanded dramatically, welcoming nearly 500,000 college student-athletes to the NIL era. This seismic shift brought two immediate questions to the forefront: How can I get paid? When can I start? For...
by Braly Keller | May 25, 2023 | News
*Updated 5/25/2023* From the California State Capitol in Sacramento to Florida’s in Tallahassee, no two state offices have garnered more attention on the topic of collegiate student-athletes’ name, image, and likeness (NIL). In the fall of 2019, California...
by Braly Keller | Mar 27, 2022 | Endorsements & Sponsorships, NCAA, NIL for Athletes, Sports Marketing
No single sporting event has garnered more attention for athlete empowerment than the NCAA’s annual basketball tournaments. For the first time this year, both men’s and women’s tournaments are being played under a shared name and a new set of rules – including NIL...
by Braly Keller | Mar 25, 2022 | Analysis, NIL for Athletes, NIL for Coaches & Administrators
(No, this article was not written to tell ATs that they can sign endorsements.) (But we also aren’t here to stop an AT from using their NIL. Just sayin’.) Maybe you’re curious why Athletic Trainers (ATs) would need to know about Name, Image...
by Braly Keller | Aug 18, 2021 | NIL for Athletes, NIL for Sponsors
While much of the national conversation surrounding student-athlete name, image and likeness (NIL) has centered around big deals at the NCAA Division I level, everything certainly applies to the Division II and Division III models as well. And not only...
