by Julian Valentin | Jan 25, 2022 | Endorsements & Sponsorships, Industry News, News, NIL for Sponsors, opendorse News
While some college athletes have landed flashy national endorsements, local sponsors have been the primary drivers of NIL in its first few months. Opendorse, the preferred NIL partner of NAIA sponsors, makes it easy to connect with athletes.Opendorse data shows 62.3%...
by Julian Valentin | Jan 24, 2022 | Industry News, News, NIL for Athletes, NIL for Coaches & Administrators, opendorse News
The National Association of Intercollegiate Athletics (NAIA) is a governing body of college athletics that is home to 252 institutions, 21 conferences, and 77,000 student-athletes competing in 27 sports. Since 1937, the Kansas City-based organization has focused on...
by Braly Keller | May 7, 2021 | Industry News, NCAA, News, NIL
It is challenging to go a day in college sports without hearing chatter about Name, Image, and Likeness – NIL for short. We are at the culmination of many decades worth of debates on student-athletes’ rights of publicity and on the brink of a major shift in...
by Julian Valentin | Oct 16, 2020 | Industry News, Social Media, Sports Marketing
Sports fans have enjoyed non-stop sports action this summer with major league seasons finding their rhythm. The NWSL was the first league to start a bubble season in June, kicking off the sports restart and leading the WNBA and PLL to start their bubble seasons in...
by Julian Valentin | Sep 21, 2020 | Industry News, Influencer Marketing, NCAA, NIL, Sports Marketing
College football is finally back in (almost) full swing. While recent months were marred with uncertainty for programs and conferences, athletes throughout the country have proven the power of their voice by promoting their return to play and supporting social justice...
by Julian Valentin | Sep 10, 2020 | Analysis, Endorsement Marketing 101Make, Industry News, Influencer Marketing, NIL, NIL for Sponsors, Social Media, Sports Marketing
The athlete and influencer marketing industry is big business on social media. Nowhere has this become more clear than Instagram in the form of Branded Content. You’ve surely seen it across your feed: “Paid partnership with brand.” Brands of all sizes now look to...
