Dan Bradbury represents an NIL success story. A native of Anchorage, Alaska and football student-athlete at Sacramento State, he attended multiple colleges at different levels before achieving his Division I aspirations. After starting slow, he has created significant...
Each year Opendorse takes time to recognize partners, brands, and athletes going above and beyond. This year, a record-breaking 52 awards were given. Partner of the Year P5 College: University of Maryland G5 College: East Carolina University Small School: Grand Canyon...
Attention has turned to the 2022 WNBA Draft following the 2022 NCAA Women’s Basketball Tournament. This year’s NCAA Women’s Basketball Championship game drew 4.85 million viewers on ESPN networks, 18% more than last year and 30% more viewers than 2019. The new era of...
No single sporting event has garnered more attention for athlete empowerment than the NCAA’s annual basketball tournaments. For the first time this year, both men’s and women’s tournaments are being played under a shared name and a new set of rules – including NIL...
Athletes are influential, but they are not influencers. Brands play a critical role in an athlete’s NIL experience, and how they communicate with athletes can make or break a campaign. Here’s how to successfully communicate with student-athletes to make...
While some college athletes have landed flashy national endorsements, local sponsors have been the primary drivers of NIL in its first few months. Opendorse, the preferred NIL partner of NAIA sponsors, makes it easy to connect with athletes.Opendorse data shows 62.3%...
