by Sam Weber | Aug 4, 2022 | Endorsements & Sponsorships, NIL for Athletes, NIL for Sponsors
The program’s initial launch will enable PAC-12 football players to share and monetize in-game video content throughout the 2022-23 college football season Opendorse and Twitter today announced an expanded partnership, built to help student-athletes monetize video...
by Sydney Large | Jul 20, 2022 | Endorsements & Sponsorships, NCAA, NIL, NIL for Athletes, Social Media
Dan Bradbury represents an NIL success story. A native of Anchorage, Alaska and football student-athlete at Sacramento State, he attended multiple colleges at different levels before achieving his Division I aspirations. After starting slow, he has created significant...
by Sydney Large | Apr 15, 2022 | Digital Marketing, Endorsements & Sponsorships, Social Media
Each year Opendorse takes time to recognize partners, brands, and athletes going above and beyond. This year, a record-breaking 52 awards were given. Partner of the Year P5 College: University of Maryland G5 College: East Carolina University Small School: Grand Canyon...
by Sydney Large | Apr 11, 2022 | Endorsements & Sponsorships, NIL for Athletes, Social Media
Attention has turned to the 2022 WNBA Draft following the 2022 NCAA Women’s Basketball Tournament. This year’s NCAA Women’s Basketball Championship game drew 4.85 million viewers on ESPN networks, 18% more than last year and 30% more viewers than 2019. The new era of...
by Braly Keller | Mar 27, 2022 | Endorsements & Sponsorships, NCAA, NIL for Athletes, Sports Marketing
No single sporting event has garnered more attention for athlete empowerment than the NCAA’s annual basketball tournaments. For the first time this year, both men’s and women’s tournaments are being played under a shared name and a new set of rules – including NIL...
by Sydney Large | Feb 10, 2022 | Digital Marketing, Endorsements & Sponsorships, NIL for Sponsors
Athletes are influential, but they are not influencers. Brands play a critical role in an athlete’s NIL experience, and how they communicate with athletes can make or break a campaign. Here’s how to successfully communicate with student-athletes to make...
