Twitter, Opendorse Expand NIL Partnership to Help Student-Athletes Monetize In-Game Highlights

The program’s initial launch will enable PAC-12 football players to share and monetize in-game video content throughout the 2022-23 college football season

Opendorse and Twitter today announced an expanded partnership, built to help student-athletes monetize video content. For the first time ever, Twitter and Opendorse will now provide a pathway for student-athletes to earn NIL compensation by sharing personalized game highlights, enabled by Tempus Ex, to Twitter via their own handle. 

Throughout the 2022-23 college football season, PAC-12 Football players will publish personalized highlight clips following games. Once published, pre-roll advertising secured through Twitter Amplify will run on the video and the student-athlete will be compensated, marking the first time student-athletes can monetize their own game highlights in this way.

The program aims to empower student-athletes to access and earn compensation from their most powerful moments. The Opendorse NIL marketplace and Twitter Amplify deliver a turnkey experience for participating athletes and brands and aims to bring highlight monetization opportunities to student-athletes nationwide.

“Twitter has always been and will continue to act as the megaphone for athletes to use their voice,” said David Herman, Senior Partner Manager at Twitter Sports. “Now they can leverage their most impactful moments on the field to earn meaningful NIL compensation. We’re thrilled to roll this program out with PAC-12 football and look forward to expanding it to sports and conferences across the country.”

“We’ve long imagined a world where athletes have instant access to the moments they create inside the lines of their sport,” said Opendorse CEO Blake Lawrence. “Opendorse and Twitter Amplify tools take this concept to the next level. Now, athletes can share and monetize their moments in real-time. This is the future of athlete-driven marketing.”


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