by Julian Valentin | Jan 23, 2025 | Analysis, Digital Marketing, Endorsements & Sponsorships, NCAA, News, NFL
Athlete audience data in this two-page report shows that engaging with college athlete influencers is the most effective media buy in sports. Contact the Opendorse team at media.sales@opendorse.com for a personalized consultation on how athlete influencers can help...
by Elizabeth wyman | Apr 18, 2023 | Digital Marketing, Endorsements & Sponsorships, NCAA, NIL for Athletes, Social Media
Birthdays, anniversaries, Valentine’s Day, Mother’s Day, Father’s Day, first day of school. The celebrations are endless, and most people already have everything they need. Are you tired of racking your brain year after year for a gift for the sports fan in your...
by Elizabeth wyman | Mar 24, 2023 | Digital Marketing, Endorsements & Sponsorships, Influencer Marketing, News, NIL, NIL for Athletes, NIL for Sponsors, Sports Marketing
Stars are born in March Madness. And with NIL, the moments that solidify a student-athlete’s name in school history can now be monetized. Catch phrases, Cinderella runs, and breakout players – athletes can now cash in. Many brands are already ahead of the game,...
by Sydney Large | Sep 29, 2022 | Case Studies, Digital Marketing, NIL Brand Articles, NIL for Sponsors
Ameritas took their support of student-athletes to the next level through NIL partnerships. Since 2006, Ameritas has been the title sponsor of the Ameritas Players Challenge, a competition annually featuring the University of Nebraska Women’s Volleyball team. The...
by Sydney Large | Apr 15, 2022 | Digital Marketing, Endorsements & Sponsorships, Social Media
Each year Opendorse takes time to recognize partners, brands, and athletes going above and beyond. This year, a record-breaking 52 awards were given. Partner of the Year P5 College: University of Maryland G5 College: East Carolina University Small School: Grand Canyon...
by Sydney Large | Feb 10, 2022 | Digital Marketing, Endorsements & Sponsorships, NIL for Sponsors
Athletes are influential, but they are not influencers. Brands play a critical role in an athlete’s NIL experience, and how they communicate with athletes can make or break a campaign. Here’s how to successfully communicate with student-athletes to make...
