by Julian Valentin | Jun 9, 2023 | Case Studies, Endorsements & Sponsorships, Influencer Marketing, NCAA, News, NIL for Sponsors
Authentically aligning with its target audiences’ passions and playfully inserting the brand into culture by tapping into a trending phenomenon of fantastically wild facial hair that players rock on court during tournament season. That was the goal for Pringles,...
by Julian Valentin | May 9, 2023 | News
Decades after pioneering modern bodybuilding and fitness culture, Gold’s Gym again leads the way in becoming first gym company to launch an NIL program to collaborate with collegiate athletes nationwide July 07, 2023 Venice, CA: Legendary Gold’s Gym has joined...
by Julian Valentin | Apr 3, 2023 | Case Studies, Endorsements & Sponsorships, Influencer Marketing, NCAA, NIL for Athletes, NIL for Sponsors, Sports Marketing
Giannis Antetokounmpo knows what it’s like to be doubted. He knows what it’s like to have the odds stacked up against you. That’s why the two-time NBA MVP teamed up with Degree Deodorant® to celebrate five student-athletes that have made a career out of proving their...
by Julian Valentin | Mar 24, 2023 | Digital Marketing, Endorsements & Sponsorships, Influencer Marketing, News, NIL, NIL for Athletes, NIL for Sponsors, Sports Marketing
Stars are born in March Madness. And with NIL, the moments that solidify a student-athlete’s name in school history can now be monetized. Catch phrases, Cinderella runs, and breakout players – athletes can now cash in. Many brands are already ahead of the game,...
by Julian Valentin | Jan 30, 2023 | NIL for Athletes, NIL for Sponsors, Sports Marketing
Champs Sports engaged 40+ student-athletes Earned 10M+ total impressions Received positive media coverage in Forbes, AdAge, Adweek, ESPN, LA Times, Modern Retail, Sports Illustrated, The Athletic, and more. Read on to understand the brand’s unique...
