by Julian Valentin | May 15, 2023 | News
ATLANTA (May 15, 2023) – SPANX, LLC, the mission-driven womenswear brand, announced today name, image and likeness (NIL) deals with 40+ female student-athletes. Spanx is a brand made for women’s bodies, by women. Proven with the brand’s functional fashion, the styles...
by Julian Valentin | May 9, 2023 | News
Decades after pioneering modern bodybuilding and fitness culture, Gold’s Gym again leads the way in becoming first gym company to launch an NIL program to collaborate with collegiate athletes nationwide July 07, 2023 Venice, CA: Legendary Gold’s Gym has joined...
by Julian Valentin | Mar 1, 2023 | NCAA, News, NIL, NIL for Athletes, Sports Marketing
UConn Basketball knows a little something about winning rings. When it came time for a pair of Huskies basketball fans to get their own rings on their wedding day, men’s basketball player Joey Calcaterra sent a video shout out to the couple wishing them well on their...
by Julian Valentin | Feb 27, 2023 | NCAA, NIL for Athletes, Social Media
Since name, image, and likeness changes happened on July 1, 2021, Illinois Soccer Sophomore Sydney Stephens has spent time developing her brand. Starting Strong Illinois Athletics began their partnership with Opendorse in (year), and ever since have been...
by Julian Valentin | Feb 24, 2023 | Case Studies, Influencer Marketing, NCAA, News, NIL for Athletes, NIL for Sponsors, Sports Marketing
NIL headlines have largely been dominated by consumer packaged goods, luxury car brands and apparel companies. But purpose-driven brands aren’t exempt from the value that student-athletes can bring to their organization’s missions. Youth on Course, a...
