by Julian Valentin | Jun 30, 2025 | Case Studies, Industry News, Influencer Marketing, News, Resources
As the college sports industry enters year five of the Name, Image, and Likeness (NIL) era, there is more clarity—but also more uncertainty—than ever before. The annual Opendorse industry report explores the central challenges, trends, and opportunities of the...
by Julian Valentin | Apr 27, 2022 | NCAA, NIL, opendorse News, Sports Marketing
April 28, 2011. Radio City Music Hall. The pick is in for the hometown team and NFL Commissioner Roger Goodell steps to the podium. “With the 19th pick in the 2011 NFL Draft, the New York Giants select Prince Amukamara. Defensive back. Nebraska.” Amukamara...
by Braly Keller | Mar 27, 2022 | Endorsements & Sponsorships, NCAA, NIL for Athletes, Sports Marketing
No single sporting event has garnered more attention for athlete empowerment than the NCAA’s annual basketball tournaments. For the first time this year, both men’s and women’s tournaments are being played under a shared name and a new set of rules – including NIL...
by Julian Valentin | Mar 21, 2022 | NIL for Athletes, Social Media
Ohio State synchronized swimmer Laila Huric is making a splash in the NIL era. Synchronized Swimming is not an officially sanctioned NCAA sport, but that has not stopped her from leading the way for women across the country. As Ohio State prepares to host the U.S....
