Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
How Hoosier Student-Athletes are Building Brands with Social Media
Indiana Athletics has helped 430 student-athletes drive over 1.3 million engagements on their personal social channels since August 2020. That’s when the program joined Opendorse Ready™, adding to its already impressive arsenal of athlete brand development resources....
Standing Out From the Crowd with Shaylee Gonzales
Shaylee Gonzales fits the definition of a “social media native” to a T. She downloaded Instagram and Snapchat around the age of 14, and has had her hands on social media ever since. In Junior High, the now-BYU hooper started watching Youtube and fell in love with...
Introducing the Opendorse Ready™ NIL Masterclass
Opendorse Launches Exclusive Ready NIL Masterclass for Student-Athletes Today Opendorse announced the launch of the Ready NIL Masterclass – an exclusive addition to Opendorse Ready, the leading Name, Image, and Likeness (NIL) readiness solution in college athletics....
Clifford Taylor IV: Consistently Unconventional
Coming into the University of Florida, Clifford Taylor IV hadn’t played a down of football and Tik Tok wasn’t a social media platform. He didn’t know by the time his senior year rolled around, he’d find success in both. Being an avid basketball player growing up,...
The 4th Annual Opendorse #AthleteDriven Awards
Champion of the Year: Lynnea Phillips – Indiana Our #AthleteDriven Champion of the Year Award goes to @LynneaPhillips!@IUHoosiers | @CubanCenter pic.twitter.com/QUMRgICj4X— Opendorse (@opendorse) March 10, 2021 Advertiser Award Winners: Partner of the Year -...
How Coach Tom Allen Uses Social Media to Drive Program Success
Indiana Football, led by Coach Tom Allen, is one of the most social media-savvy programs in college athletics. We caught up with Coach Allen to learn more about the importance of social media in his program and how it impacts areas of recruiting, branding, and...