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Recent Posts

Making the Most of NIL with Trey McGowens

Making the Most of NIL with Trey McGowens

Trey McGowens has developed a unique personal brand. As a transfer playing on the same team as his brother, Bryce, McGowens has connected with his local community and found support during the highs and lows of the season. McGowens transferred from Pittsburgh to...

Quality Content: Champs, Eastbay & Anthony Hamilton Jr.

Quality Content: Champs, Eastbay & Anthony Hamilton Jr.

Champs Sports and Eastbay have emerged as leading NIL players in the sports retail industry by featuring student-athletes in various national campaigns. To promote their holiday sales efforts, the retail brands signed Fresno State women’s basketball stars Haley and...

How to Win in the NIL Era with Dana Rettke

How to Win in the NIL Era with Dana Rettke

Many college seniors are taking advantage of the opportunity to capitalize on the NIL era and maximize the personal brands they’ve built over the past four years playing collegiate athletics. Wisconsin Volleyball star Dana Rettke...

Athletes Operating Like a Business

Athletes Operating Like a Business

You get a notification on your phone. It’s an NIL opportunity. You start to read through it, then ask yourself: What do I do now? For most athletes, doing NIL activities is a new experience. And even athletes who have done multiple activities still need a refresher on...

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