Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
Formula 1’s Most Marketable Drivers on Social
The 2021 Formula 1 World Championship returns to the track next weekend at the Emilia Romagna Grand Prix, with 20 drivers once again competing for the chance to win the title. Defending champion Lewis Hamilton won the season’s first race in Bahrain over pre-race...
Transitioning from College to the Pros with Jalen Elliott
We’re excited to welcome our first NFLPA Extern, Jalen Elliott, the Detroit Lions second-year safety. We sat down with Jalen to discuss his recently-wrapped rookie season and learn about his experience transitioning from life as a student-athlete at Notre Dame to...
NIL Masterclass: 3 Things We Learned From Morgan Blank – Brandish Sports
Last week, we launched the Opendorse Ready™ NIL Masterclass – an exclusive addition to the Ready program, the leading NIL readiness solution in college athletics. The NIL Masterclass is built to provide student-athletes with live lessons from leaders and brands in the...
1st Round in the Feed: NFL Sponsors & Rookies Launch Social Media Campaigns on Draft Day
The NFL Draft is one of the biggest days every year at Opendorse. As the social media activation partner of NFL Players, we’ve helped hundreds of newly drafted rookies publish posts. We’ve executed real-time campaigns on behalf of NFL sponsors, assisted players...
How Hoosier Student-Athletes are Building Brands with Social Media
Indiana Athletics has helped 430 student-athletes drive over 1.3 million engagements on their personal social channels since August 2020. That’s when the program joined Opendorse Ready™, adding to its already impressive arsenal of athlete brand development resources....
Standing Out From the Crowd with Shaylee Gonzales
Shaylee Gonzales fits the definition of a “social media native” to a T. She downloaded Instagram and Snapchat around the age of 14, and has had her hands on social media ever since. In Junior High, the now-BYU hooper started watching Youtube and fell in love with...