Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
The 5th Annual Opendorse #AthleteDriven Awards
Each year Opendorse takes time to recognize partners, brands, and athletes going above and beyond. This year, a record-breaking 52 awards were given. Partner of the Year P5 College: University of Maryland G5 College: East Carolina University Small School: Grand Canyon...
Making Lifelong Connections Through NIL
Story written by Kenzie Knuckles, Women’s Volleyball player at the University of Nebraska When we think about NIL as college athletes, it’s usually about the payout, what deals there are, and how you can sell yourself as a brand. We don’t spend as...
2022 WNBA Draft Prospects’ Endorsement Earning Potential
Attention has turned to the 2022 WNBA Draft following the 2022 NCAA Women’s Basketball Tournament. This year’s NCAA Women’s Basketball Championship game drew 4.85 million viewers on ESPN networks, 18% more than last year and 30% more viewers than 2019. The new era of...
Talking NAIA NIL With Tucker La Belle
Tucker La Belle is a lacrosse student-athlete at Clarke University in Dubuque, Iowa. But he’s far more than that. Between classes, he also manages social media for the Field of Dreams Movie Site. He co-founded a semi-pro lacrosse club, the Iowa Dogfish. He’s Chief...
March Madness: Capturing (and Capitalizing) on a Moment
No single sporting event has garnered more attention for athlete empowerment than the NCAA’s annual basketball tournaments. For the first time this year, both men’s and women’s tournaments are being played under a shared name and a new set of rules – including NIL...
What Does NIL Mean for Athletic Trainers?
(No, this article was not written to tell ATs that they can sign endorsements.) (But we also aren’t here to stop an AT from using their NIL. Just sayin’.) Maybe you're curious why Athletic Trainers (ATs) would need to know about Name, Image...