Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
Opendorse – A Resource for Athlete Parents and Advisors
Adi Kunalic and Blake Lawrence, former University of Nebraska football players, founded Opendorse in 2012 to help one athlete, their friend and teammate Prince Amukamara, who was drafted by the New York Giants and saw his social...
Best Practices for Student-Athletes in the NIL Era
After years of athlete advocacy, fan anticipation and policy debate, the NIL Era of college sports officially began at midnight on July 1, 2021. The new world, which will dramatically reshape the sports business landscape, is being defined by the minute and will be...
How-To Monetize Self-Publishing
Many social media networks student-athletes use to monetize their NIL are video and picture-based. Everyone knows the power of Instagram and TikTok, but there are other options, too. Some student-athletes may have ideas and opinions, but might not be comfortable in...
Best Practices on How-To Monetize Twitter
Twitter is a platform that specializes in its ability to encourage users to join conversations, share ideas, update fans on day-to-day activities, and create a community. It also has many monetization opportunities for athletes. During the third quarter of 2020,...
Best Practices on How-To Monetize Merchandise
A great way for an athlete to monetize their name, image and likeness in the NIL era is through merchandise. Any athlete can create their own merchandise to sell to supporters and make it personal, something that uniquely their own. There’s no better way to showcase...
How-To Monetize with E-Commerce
Many college students start a business through e-commerce platforms. In the NIL era, student-athletes will have the same opportunity as their peers in the classroom. Athletes can make a name for themselves off the field by pairing their hobbies and interests with...