Opendorse Blog
Your source for athlete-driven news, insights, and education.
Recent Posts
NIL Incoming: Comparing State Laws and Proposed Legislation
*Updated 5/25/2023* From the California State Capitol in Sacramento to Florida's in Tallahassee, no two state offices have garnered more attention on the topic of collegiate student-athletes’ name, image, and likeness (NIL). In the fall of 2019, California Governor...
SPANX, LLC teams up with college athletes to promote activewear
ATLANTA (May 15, 2023) – SPANX, LLC, the mission-driven womenswear brand, announced today name, image and likeness (NIL) deals with 40+ female student-athletes. Spanx is a brand made for women’s bodies, by women. Proven with the brand’s functional fashion, the styles...
Game On: How Brands Are Leveraging NIL in 2023
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Iconic Fitness Brand Gold’s Gym Partners With Industry Leading Opendorse to Launch NIL College Athlete Ambassador Program
Decades after pioneering modern bodybuilding and fitness culture, Gold’s Gym again leads the way in becoming first gym company to launch an NIL program to collaborate with collegiate athletes nationwide July 07, 2023 Venice, CA: Legendary Gold’s Gym has joined...
College Athletes: The Answer for Influencer Marketing Campaigns
A NEW CLASS OF ATHLETE – AND INFLUENCER College athletes are now some of the most sought-after influencers in advertising – and for good reason. Once NIL rules were relaxed by the NCAA in 2021, businesses of all sizes jumped at the chance to partner with this new...
Opendorse, NIL Real Estate, and Keller Williams partner to provide real estate education and career opportunities for student-athletes
The program offers athletes education, support, and opportunity to obtain real estate license. Opendorse, NIL Real Estate, and Keller Williams have launched an innovative partnership dedicated to supporting student-athletes with first-of-its-kind solutions. The...