Opendorse Announces NIL Budgets, Fair Market Value Solutions for the New Era of College Athletics

Leading NIL company will provide real-time budgeting insights, fair market value assessments, and NIL payment tools for college partners.

Opendorse, the NIL leader and TIME 100 Most Influential Company, today announced the launch of Opendorse Budgets™ and Fair Market Value (FMV) Assessments™ to help athletic departments strategically allocate the distribution of funds across teams and individual athletes. The solutions will provide Opendorse college partners with calculated budgets based on real market activity from more than 100 Division I institutions over the past three years.

“In the coming months, ADs across the country will present their stakeholders with a plan for how they intend to distribute $20 million-plus across sports, position groups and individual athletes,” said Opendorse CEO Blake Lawrence. “They need a proven process for how and why these allocations came to be. Opendorse Budgets will provide our partners with real-time market data from 100-plus D-I athletic departments to make informed, defensible decisions.”

Opendorse Budgets™ will provide a dynamic “cap management” solution to help athletic departments allocate NIL payments across sports, position groups and athletes using real-time market data. The insights incorporate anonymized budgets from schools nationwide that will update in real-time in addition to comparable budget allocations from professional sports teams. Each school will be able to assign and adjust weights by sport and position to their unique preference.

“We’re determined to be prepared for the challenges and opportunities that revenue sharing will bring,” said TCU Director of Intercollegiate Athletics Jeremiah Donati. “We’re fortunate to work closely with our NIL partners at Opendorse as we get ready. Their earnings data and insights into this market are invaluable and will be key to our planning in the years ahead.”

In addition to the program-wide budgeting solutions, Opendorse will launch FMV Assessments, delivering real-time individualized fair market value assessments for every athlete on campus. Updated daily, these assessments cover both activity-based and annual earnings. By understanding their fair market value, athletes will be empowered to negotiate on their own behalf for NIL compensation and ensure compliance with the terms of the anticipated House, Hubbard and Carter settlements. Opendorse FMV Assessments are powered by a patent-pending formula leveraging 10+ years and $250 million+ of NIL transactions from collegiate, professional, and retired athletes to assign real-time activity rates based on an individual’s association, division, conference, school, sport, position, accolades, deals, social media following, and more.



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