by Julian Valentin | Mar 24, 2023 | Digital Marketing, Endorsements & Sponsorships, Influencer Marketing, News, NIL, NIL for Athletes, NIL for Sponsors, Sports Marketing
Stars are born in March Madness. And with NIL, the moments that solidify a student-athlete’s name in school history can now be monetized. Catch phrases, Cinderella runs, and breakout players – athletes can now cash in. Many brands are already ahead of the game,...
by Julian Valentin | Mar 1, 2023 | NCAA, News, NIL, NIL for Athletes, Sports Marketing
UConn Basketball knows a little something about winning rings. When it came time for a pair of Huskies basketball fans to get their own rings on their wedding day, men’s basketball player Joey Calcaterra sent a video shout out to the couple wishing them well on their...
by Julian Valentin | Feb 27, 2023 | NCAA, NIL for Athletes, Social Media
Since name, image, and likeness changes happened on July 1, 2021, Illinois Soccer Sophomore Sydney Stephens has spent time developing her brand. Starting Strong Illinois Athletics began their partnership with Opendorse in (year), and ever since have been...
by Julian Valentin | Feb 24, 2023 | Case Studies, Influencer Marketing, NCAA, News, NIL for Athletes, NIL for Sponsors, Sports Marketing
NIL headlines have largely been dominated by consumer packaged goods, luxury car brands and apparel companies. But purpose-driven brands aren’t exempt from the value that student-athletes can bring to their organization’s missions. Youth on Course, a...
by Julian Valentin | Feb 20, 2023 | NIL for Athletes, NIL for Sponsors, Sports Marketing
Committing $5M to Break Limits Degree committed $5 million to its Breaking Limits NIL program The brand named 22 new athletes to the team in 2022 As one of the first brands to emerge in the NIL landscape in July 2021, Degree Deodorant® hasn’t let up when it comes to...
by Julian Valentin | Jan 30, 2023 | NIL for Athletes, NIL for Sponsors, Sports Marketing
Champs Sports engaged 40+ student-athletes Earned 10M+ total impressions Received positive media coverage in Forbes, AdAge, Adweek, ESPN, LA Times, Modern Retail, Sports Illustrated, The Athletic, and more. Read on to understand the brand’s unique...
