by Blake Schaben | May 22, 2025 | News, NIL Brand Articles
In a world dominated by short-form content, it’s easy for a single post to get buried in the scroll. But when brands go beyond a single touchpoint, when they invest in repeat campaigns with athletes, they create something far more powerful than a short-lived...
by Blake Schaben | May 6, 2025 | News, NIL Brand Articles
“Nico Iamaleava’s dramatic NIL dispute with Tennessee cost him millions.” “Duke, Kentucky, UNC reportedly spending over $10 million on NIL contracts.” These are the headlines that dominate the NIL conversation. They fuel the idea that this era of college...
by Blake Schaben | Mar 6, 2025 | NIL Brand Articles, NIL for Athletes
For college athletes, NIL presents more than just extra income—it’s an opportunity to build your brand and shape your financial future. But turning that opportunity into real deals takes the right approach. For many athletes, landing sponsorships can feel...
by Julian Valentin | Sep 29, 2022 | Case Studies, Digital Marketing, NIL Brand Articles, NIL for Sponsors
Ameritas took their support of student-athletes to the next level through NIL partnerships. Since 2006, Ameritas has been the title sponsor of the Ameritas Players Challenge, a competition annually featuring the University of Nebraska Women’s Volleyball team. The...
by Julian Valentin | Mar 22, 2022 | Case Studies, NIL Brand Articles
Altitude Trampoline Park partnered with student-athletes to increase brand awareness and healthy living with multiple campaigns. View this post on Instagram A post shared by DK (@kereonjoyner) The Deals Campaign 1: #NoonYearsEve EventAltitude utilized Opendorse...
by Julian Valentin | Mar 11, 2022 | Case Studies, NIL Brand Articles
ALLO, a telecommunications company, connected with Nebraska student-athletes to expand their reach. The Deal + ALLO Communications used Opendorse to connect with 10+ University of Nebraska athletes. They used a mix of Opendorse products: Opportunities to consider...