by Julian Valentin | Jun 30, 2025 | Case Studies, Industry News, Influencer Marketing, News, Resources
As the college sports industry enters year five of the Name, Image, and Likeness (NIL) era, there is more clarity—but also more uncertainty—than ever before. The annual Opendorse industry report explores the central challenges, trends, and opportunities of the...
by Julian Valentin | Jun 23, 2025 | Industry News, News
To cap a landmark year in college academics and athletics, Opendorse hosted hundreds of administrators, Name, Image, and Likeness (NIL) specialists, and athlete influencer marketing professionals for the Opendorse NIL Marketing Forum. Taking place in Omaha during the...
by Julian Valentin | Jun 13, 2025 | Case Studies, Industry News, News
In a new data report comparing Men’s and Women’s College World Series player social media followers, Opendorse has revealed compelling insights into the rise of women’s sports, using innovative audience analysis that puts college Softball in the...
by Julian Valentin | May 14, 2025 | Industry News, News
The Opendorse NIL Marketing Forum is a first-of-its-kind event bringing together national, regional, and local brands with college athletics leaders to explore the evolving intersection of marketing, media, and modern college athletics. Held just four blocks from...
by Julian Valentin | Aug 3, 2023 | Industry News, News, NIL for Athletes
What is NIL? Name, Image & Likeness (NIL) are the three elements that make up a legal concept know as “rights of publicity.” These are identifiable to you – who you are – and what any individual can sell to promote a product or service....
by Julian Valentin | Nov 15, 2022 | Industry News, News, NIL, NIL for Athletes, NIL for Coaches & Administrators, opendorse News
The Horizon League has partnered with Opendorse to provide Name, Image and Likeness (NIL) technology and services for their student-athletes at all its member schools. Most college athletic conferences have served in an advisory role regarding Name, Image and Likeness...
