With restaurants accounting for 5% of national NIL brand spend, multiple fast-casual restaurants are partnering with student-athletes to spread the word about store openings and new meal options. Let’s explore five fast-casual restaurants activating with...
Authentically aligning with its target audiences’ passions and playfully inserting the brand into culture by tapping into a trending phenomenon of fantastically wild facial hair that players rock on court during tournament season. That was the goal for Pringles,...
Birthdays, anniversaries, Valentine’s Day, Mother’s Day, Father’s Day, first day of school. The celebrations are endless, and most people already have everything they need. Are you tired of racking your brain year after year for a gift for the sports fan in your...
Giannis Antetokounmpo knows what it’s like to be doubted. He knows what it’s like to have the odds stacked up against you. That’s why the two-time NBA MVP teamed up with Degree Deodorant® to celebrate five student-athletes that have made a career out of proving their...
Stars are born in March Madness. And with NIL, the moments that solidify a student-athlete’s name in school history can now be monetized. Catch phrases, Cinderella runs, and breakout players – athletes can now cash in. Many brands are already ahead of the game,...
The program’s initial launch will enable PAC-12 football players to share and monetize in-game video content throughout the 2022-23 college football season Opendorse and Twitter today announced an expanded partnership, built to help student-athletes monetize video...
