In the NIL era, the athlete endorsement industry is going to grow 100X in size, from five thousand athletes to 500 thousand athletes overnight, enhancing the competitiveness of the already-challenging market. Of those 500 thousand college athletes, approximately 20...
After firing off an email in the middle of class, Alec Palmer quickly found himself shooting a video for an athlete who would soon become the most outspoken voice in baseball. Countless shoots and strategy sessions later, Palmer is now Director of Marketing for...
Olympic athletes compete at the highest level year-in and year-out to showcase their talents on the global stage every four years. While there are annual competitions for sports like volleyball, swimming, rowing, and track & field, many tend to get buried in...
TikTok is the platform people can’t stop talking about. Its complex algorithm captures the attention of users by consistently feeding individualized content that matches their viewing habits. Videos are 15-to-60 seconds, allowing the viewer to discover and watch a...
The NFL captures the attention of audiences across the country every Sunday. On the television broadcast, fans are glued to the 11 athletes on the field, but each team is filled with 53 personalities. And on social media, each player has an opportunity to grow their...
