In the NIL era, the athlete endorsement industry is going to grow 100X in size, from five thousand athletes to 500 thousand athletes overnight, enhancing the competitiveness of the already-challenging market. Of those 500 thousand college athletes, approximately 20...
So, you want to learn how to make money off of YouTube videos? Making binge-able, notification-worthy content isn’t something that you just pick up and start doing… or is it? While there are many details to consider prior to posting, the fact is that anyone —...
The 2020-’21 NBA season is bearing down following a successful finish to the 2019-’20 playoffs in the Orlando bubble. Ready or not, the league’s official return begins tonight with the 2020 NBA Draft. Originally scheduled for June, the draft was delayed due to...
Analyzing the game’s most-followed, engaging, and impactful NBA players on social media. After a long and eventful off-season that saw many of the league’s top players switch franchises, the 2019-2020 NBA season is in full swing. To take stock of the new-look NBA, we...
