Almost all media coverage of Name, Image, and Likeness has focused on the superstars. The Heisman contenders and All Americans in the most nationally visible sports of football and men’s basketball. But the student-athlete NIL opportunity doesn’t stop with...
Sports may be on pause, but the athlete’s voice is stronger than ever before. We’ve all seen it in practice. Athletes impact culture, effect change, and drive conversation well beyond the lines of their sport. What they say – and what they share – matters....
What is Sports Marketing? Sports provide a communal experience unlike any other, and that connection creates an unmatched opportunity for brands. Whether in the promotion of sports themselves, or the promotion of a brand through sports — it’s all about bringing people...
Each day marks a step closer to the new era of name, image, and likeness rights in collegiate athletics. These changes will have a fundamental impact on college sports. It has become imperative that ADs and coaches can pitch and prove that their program offers...
The University of Central Florida Knights are leading the charge when it comes to creativity in digital and social media. Eric DeSalvo, Assistant Athletic Director in charge of #content, and his team had a clear vision and strategy at the start of 2020 – to promote...
