by Julian Valentin | Dec 10, 2020 | NIL Opendorse Ready
Wildcats join Opendorse Ready™ to Help Athletes Understand and Maximize Endorsement Value in Preparation for Name, Image, and Likeness. Kansas State Athletics announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness program...
by Julian Valentin | Dec 4, 2020 | Social Media
Many athletes aren’t natural marketers — and that’s okay. While creators and influencers rely on marketing instincts and strategies to build valuable audiences, athletes have an audience built-in — their fans. But to take the leap from ordinary...
by Julian Valentin | Dec 4, 2020 | NBA, Social Media
In the NIL era, the athlete endorsement industry is going to grow 100X in size, from five thousand athletes to 500 thousand athletes overnight, enhancing the competitiveness of the already-challenging market. Of those 500 thousand college athletes, approximately 20...
by Julian Valentin | Dec 2, 2020 | News
After firing off an email in the middle of class, Alec Palmer quickly found himself shooting a video for an athlete who would soon become the most outspoken voice in baseball. Countless shoots and strategy sessions later, Palmer is now Director of Marketing for...
by Julian Valentin | Dec 1, 2020 | Digital Marketing, Influencer Marketing
Incorporating influencers of any type in your marketing mix can be a wild card — and athletes are no exception. Well-known brands with big budgets like Budweiser, State Farm, and Coca-Cola feature superstar athletes in their commercials and social media posts,...
