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Formula 1’s Most Marketable Drivers on Social

Formula 1’s Most Marketable Drivers on Social

by Abbie Griffin | Apr 9, 2021 | Analysis, Social Media, Sports Marketing

The 2021 Formula 1 World Championship returns to the track next weekend at the Emilia Romagna Grand Prix, with 20 drivers once again competing for the chance to win the title. Defending champion Lewis Hamilton won the season’s first race in Bahrain over pre-race...
Social in Soccer: Analyzing the rising influence USWNT and USMNT players on social.

Social in Soccer: Analyzing the rising influence USWNT and USMNT players on social.

by Abbie Griffin | Dec 18, 2020 | Social Media

After nearly 9 months away, The U.S. Soccer Men’s and Women’s National Teams returned to the field with multiple matches in November. The USMNT played two matches: a respectable draw against Wales and a 6-2 victory over Panama. The USWNT defeated the Netherlands 2-0...
Has the Pandemic Impacted Influence for NBA Draft Prospects?

Has the Pandemic Impacted Influence for NBA Draft Prospects?

by Abbie Griffin | Nov 18, 2020 | NBA, Social Media

The 2020-’21 NBA season is bearing down following a successful finish to the 2019-’20 playoffs in the Orlando bubble. Ready or not, the league’s official return begins tonight with the 2020 NBA Draft.  Originally scheduled for June, the draft was delayed due to...
Does Fantasy Scoring Lead to Social Media Success for NFL Pros?

Does Fantasy Scoring Lead to Social Media Success for NFL Pros?

by Abbie Griffin | Nov 13, 2020 | Analysis, Social Media

The 2020 NFL season is nearing its halfway point and players across the league are performing on the field, shining on social, and scoring big in fantasy leagues. As fantasy performance leads to newfound fame for several players each season, we wanted to dive deeper...
World Series Rewind: Recapping the MLB’s Postseason on Social Media

World Series Rewind: Recapping the MLB’s Postseason on Social Media

by Abbie Griffin | Oct 30, 2020 | Social Media

After a mid-pandemic postseason that saw 16 teams competing for a title, the Los Angeles Dodgers were crowned World Series Champions having defeated the Tampa Bay Rays in six games. Beyond the diamond, MLB players took to social media in record numbers to attract and...
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