by Abbie Griffin | Apr 9, 2020 | Analysis, NIL for Athletes, Social Media
In a sea of over 500 thousand student-athletes and 10 thousand professional athletes, how can you stand out and be found on social media? When a fan wants to find and follow an athlete, they will typically search the athlete’s name, either through a search engine or...
by Abbie Griffin | Apr 8, 2015 | Endorsement Marketing 101Make
Marketing campaigns that are not built on trust between consumers and brands are doomed to fail. When activating influencers to spread your message, it’s important to rely on that trust. Here are five ways to build and establish trust with your audience through...
