ZIYNX expects to deliver 1,000+ NIL opportunities in 2024, partnering with Opendorse to source athletes and facilitate deals.
ZIYNX, the innovative early career and NIL marketing app for student-athletes, has launched a transformative partnership with Opendorse, the leading NIL marketplace. The collaboration, driven by a shared commitment to empowering athletes at all levels of sport, is set to deliver one of the largest commitments to student-athletes in women’s sports since NIL’s inception in 2021.
Beginning in February 2024, ZIYNX will execute 100 deals in 200 days with college athletes participating in women’s sports. With almost 150,000 athlete users, Opendorse will support ZIYNX in sourcing the athletes who will then apply to NIL opportunities on the ZIYNX app by creating 24-second or less videos. Opendorse will exclusively manage the deals from pitch to payment. The opportunities will be distributed across all sports and will vary by activity type, including podcast appearances, social media promotions, athlete-generated content, and more. Compensation will be determined on a per-deal basis, considering the participant’s unique marketability and the activity performed.
“NIL has opened an incredible opportunity to not only work alongside student-athletes, but to empower their growth by supporting their professional development through content-driven marketing opportunities,” said ZIYNX Founder and CEO Joe Carney. “To discover those athletes and to activate their collective voice, there’s no better NIL partner than Opendorse. We share a mission to help every athlete, at every level regardless of their social follower counts, and this partnership brings us both a step closer to accomplishing our goal.”
Having executed more than 500 deals through Opendorse in 2023, ZIYNX is already among the most prolific brands in the NIL industry. In addition to NIL, the company connects student-athletes and recent graduates with corporations looking to source student-athletes for internships and entry-level roles.
“Countless companies talk about supporting student-athletes, but taking action is another thing entirely,” said Opendorse CEO Blake Lawrence. “ZIYNX walks the walk as well as anyone. The model that Joe and the ZIYNX team are executing will be a blueprint for student-athlete empowerment. I’m proud of what we’ve accomplished together so far and am excited to take it to the next level in 2024.”
With the partnership, ZIYNX joins the Opendorse brand network that includes over 30 of the Fortune 50 companies and thousands of national, regional, and local businesses that use Opendorse to connect with athletes and execute NIL campaigns.
