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Making Lifelong Connections Through NIL

Making Lifelong Connections Through NIL

by Artillery | Apr 14, 2022 | Case Studies, NIL for Athletes, Social Media, Sports Marketing

Story written by Kenzie Knuckles, Women’s Volleyball player at the University of Nebraska When we think about NIL as college athletes, it’s usually about the payout, what deals there are, and how you can sell yourself as a brand. We don’t spend as...
March Madness: Capturing (and Capitalizing) on a Moment

March Madness: Capturing (and Capitalizing) on a Moment

by Braly Keller | Mar 27, 2022 | Endorsements & Sponsorships, NCAA, NIL for Athletes, Sports Marketing

No single sporting event has garnered more attention for athlete empowerment than the NCAA’s annual basketball tournaments. For the first time this year, both men’s and women’s tournaments are being played under a shared name and a new set of rules – including NIL...

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