by Julian Valentin | Jan 23, 2025 | Analysis, Digital Marketing, Endorsements & Sponsorships, NCAA, News, NFL
Athlete audience data in this two-page report shows that engaging with college athlete influencers is the most effective media buy in sports. Contact the Opendorse team at media.sales@opendorse.com for a personalized consultation on how athlete influencers can help...
by Julian Valentin | Jan 16, 2025 | News
After years of conflict around data policies and security concerns, TikTok is facing a ban in the United States if its parent company, ByteDance, does not divest its U.S. operations or an extension is provided by U.S. lawmakers by Sunday, January 19. Regardless of the...
by Julian Valentin | Aug 8, 2022 | NIL, NIL for Athletes, Social Media
Katie Beiler started rowing in middle school with aspirations of going to a Division I school to compete at a high level. She achieved that goal. Now a Louisville Cardinal, Beiler has leaned into TikTok to show what goes into a sport many people don’t know much about....
by Julian Valentin | Jan 25, 2022 | NIL, NIL for Athletes, Social Media
After jumping into track and field late during her senior year of high school, Emily Cole was able to drop her times and land a roster spot at Duke. From writing a book to going TikTok viral, she has taken NIL by storm. Cole started to post daily vlogs and running...
