by Julian Valentin | Jan 9, 2025 | News
While 21M watch the College Football Playoff Semifinal games, 6.2M athlete followers engage on social channels. Learn more about that 30% of the broadcast audience that connect with the players on social. The 2024-2025 College Football Playoff Semifinal features...
by Julian Valentin | Aug 3, 2022 | News
NIL collectives play a prominent role in the new era of college sports. The movement and models are not slowing down. Of 65 member schools within the Power 5 conferences, 92% have at least one collective established or in the process of forming. We caught up with Nick...
by Julian Valentin | Mar 22, 2022 | Case Studies, NIL Brand Articles
Altitude Trampoline Park partnered with student-athletes to increase brand awareness and healthy living with multiple campaigns. View this post on Instagram A post shared by DK (@kereonjoyner) The Deals Campaign 1: #NoonYearsEve EventAltitude utilized Opendorse...
by Julian Valentin | Dec 10, 2021 | NCAA, News, NIL for Athletes
The stage is set for the NCAA Women’s Volleyball DI Elite Eight. Full of superstar athletes, let’s break down the top 10 most marketable student-athletes, based on NIL value. Lexi Sun | University of Nebraska-Lincoln Sun entered the NIL era with a hot start by...
by Julian Valentin | Nov 29, 2021 | NCAA, NIL for Athletes, Social Media
Many athletes sliding into the NIL era have been building their personal brand on social media for years. Posting on social media is something Texas Softball star Lauren Burke has enjoyed doing throughout her time as a student-athletes, and she has built an audience...
