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4 Tips for a Strong NIL Partnership

4 Tips for a Strong NIL Partnership

by Julian Valentin | Feb 10, 2022 | Digital Marketing, Endorsements & Sponsorships, NIL for Sponsors

Athletes are influential, but they are not influencers.  Brands play a critical role in an athlete’s NIL experience, and how they communicate with athletes can make or break a campaign.  Here’s how to successfully communicate with student-athletes to make...
NAIA Sponsors Should Support Student-Athletes

NAIA Sponsors Should Support Student-Athletes

by Julian Valentin | Jan 25, 2022 | Endorsements & Sponsorships, Industry News, News, NIL for Sponsors, opendorse News

While some college athletes have landed flashy national endorsements, local sponsors have been the primary drivers of NIL in its first few months. Opendorse, the preferred NIL partner of NAIA sponsors, makes it easy to connect with athletes.Opendorse data shows 62.3%...

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