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The $48.8 Million Question: What a New NIL Cap Could Mean for Brands

The $48.8 Million Question: What a New NIL Cap Could Mean for Brands

by Blake Schaben | Sep 20, 2026 | News

Summer is usually the quiet season in college sports. Not this one. Between June and August, Congress worked on a bill that could more than double the athlete compensation cap, the NCAA rewrote the rules on athlete eligibility, small-college conferences started...

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