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Instagram’s New Partnership Ad Feature: What It Means for Brands and Athletes

Instagram’s New Partnership Ad Feature: What It Means for Brands and Athletes

by Blake Schaben | Feb 26, 2025 | News

Instagram is enhancing its influencer marketing tools with Testimonials, a new feature designed to strengthen brand-creator collaborations. While Partnership Ads have long allowed brands to promote creator content as paid ads, Testimonials introduce a fresh way for...
Athlete Audience Report: College Football Playoff Semifinals

Athlete Audience Report: College Football Playoff Semifinals

by Julian Valentin | Jan 9, 2025 | News

While 21M watch the College Football Playoff Semifinal games, 6.2M athlete followers engage on social channels. Learn more about that 30% of the broadcast audience that connect with the players on social. The 2024-2025 College Football Playoff Semifinal features...

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