by Julian Valentin | Feb 24, 2023 | Case Studies, Influencer Marketing, NCAA, News, NIL for Athletes, NIL for Sponsors, Sports Marketing
NIL headlines have largely been dominated by consumer packaged goods, luxury car brands and apparel companies. But purpose-driven brands aren’t exempt from the value that student-athletes can bring to their organization’s missions. Youth on Course, a...
by Julian Valentin | Jan 30, 2023 | NIL for Athletes, NIL for Sponsors, Sports Marketing
Champs Sports engaged 40+ student-athletes Earned 10M+ total impressions Received positive media coverage in Forbes, AdAge, Adweek, ESPN, LA Times, Modern Retail, Sports Illustrated, The Athletic, and more. Read on to understand the brand’s unique...
by Julian Valentin | Jan 17, 2023 | NIL for Athletes, NIL for Sponsors, Sports Marketing
Sharing her story is nothing new for Abby Bauleke. Ever since she was diagnosed with Leukemia at four years old, which left her paralyzed from the waist down, Bauleke is proof that nothing is impossible. And she’s never shied away from sharing her message of...
by Julian Valentin | Jan 17, 2023 | NIL, NIL for Athletes, Sports Marketing
Jordan Horston has no shortage of accolades. She was a McDonald’s All-American, Naismith first team All- American, and Gatorade Ohio Player of the Year. A decorated high school career landed her as the No. 2 recruit in the Class of 2019 per Prospects Nation and...
by Julian Valentin | Jan 11, 2023 | NIL for Athletes, NIL for Sponsors, Sports Marketing
Sydney McKinney doesn’t want to only be known as a softball player. She’s an artist. A dog-mom. A creator. A future law school student. And now, thanks to NIL, the Wichita State softball star can explore all her passions and make money while doing so. “The...
