by Julian Valentin | Jun 30, 2025 | Case Studies, Industry News, Influencer Marketing, News, Resources
As the college sports industry enters year five of the Name, Image, and Likeness (NIL) era, there is more clarity—but also more uncertainty—than ever before. The annual Opendorse industry report explores the central challenges, trends, and opportunities of the...
by Blake Schaben | May 22, 2025 | News, NIL Brand Articles
In a world dominated by short-form content, it’s easy for a single post to get buried in the scroll. But when brands go beyond a single touchpoint, when they invest in repeat campaigns with athletes, they create something far more powerful than a short-lived...
by Blake Schaben | Mar 6, 2025 | NIL Brand Articles, NIL for Athletes
For college athletes, NIL presents more than just extra income—it’s an opportunity to build your brand and shape your financial future. But turning that opportunity into real deals takes the right approach. For many athletes, landing sponsorships can feel...
by Julian Valentin | Jan 23, 2025 | Analysis, Digital Marketing, Endorsements & Sponsorships, NCAA, News, NFL
Athlete audience data in this two-page report shows that engaging with college athlete influencers is the most effective media buy in sports. Contact the Opendorse team at media.sales@opendorse.com for a personalized consultation on how athlete influencers can help...
by Julian Valentin | Jan 16, 2025 | News
After years of conflict around data policies and security concerns, TikTok is facing a ban in the United States if its parent company, ByteDance, does not divest its U.S. operations or an extension is provided by U.S. lawmakers by Sunday, January 19. Regardless of the...
