Lincoln, NE and Ann Arbor, MI – June 5, 2025 — Opendorse, the premier NIL (Name, Image, and Likeness) marketplace, and Student Athlete Score, the leading athlete marketing intelligence platform, today announced a strategic technology partnership. Through the Opendorse Discover product, this collaboration will provide universities and their student-athletes with powerful, integrated tools to enhance athlete branding, streamline NIL opportunities, and drive long-term success.
The partnership brings together two trusted platforms at the forefront of the NIL movement. Student Athlete Score now powers Opendorse Discover+, the platform’s new intelligence layer for NIL strategy, with its real-time marketing data and insights. Discover+ gives college partners access to real-time benchmarking, social performance metrics, influence scoring, and audience insights—transforming NIL research into data-driven decision-making.
“Delivering value and building innovative solutions for our collegiate and commercial partners is why we lead in the NIL Market,” said Steve Denton, CEO of Opendorse. “This strategic relationship between Opendorse and Student Athlete Score provides deeper audience insights and new opportunities for schools and agencies to level up their operations for advertisers and sponsors. Maximizing commercial value is a critical need in the new era of college athletics and we’re excited to continue leading with this partnership.”
With more than 150,000 athletes using Opendorse, the partnership offers immediate value to athletic departments. With Student Athlete Score’s AI-driven insights, partners can compare athletes side-by-side, understand audience quality, assess brand fit, and track team-wide social performance—all within the Opendorse platform. It enables staff to guide, support, and educate student-athletes on building and monetizing their personal brands, while also ensuring compliance and transparency.
“At Student Athlete Score, we’ve built a platform that unlocks athlete potential through data, automation, and intelligence,” said Brent Wall, CEO of Student Athlete Score. “Our partnership with Opendorse creates a seamless bridge between insights and action. It helps universities better understand an athlete’s marketing value and take steps to activate that value in real time. Together, we are equipping student-athletes with the tools they need to thrive in this new era.”
About Opendorse
Opendorse is the technology, data, and service company powering the Name, Image, and Likeness (NIL) industry for colleges, collectives, consumers, and commercial partners. More than 150,000 athlete influencers use Opendorse to build, promote, and monetize their personal brands through the largest athlete media network.
About Student Athlete Score
Student Athlete Score is a technology platform powering the future of athlete marketing intelligence. By combining real-time data, benchmarking tools, and AI-driven insights, the platform helps universities identify, support, and elevate student-athletes with precision. Student Athlete Score is building the ultimate athlete database that tracks careers from college through post-playing opportunities to support long-term growth for athletes and institutions.
Media Contacts
Opendorse – Julian Valentin – SVP, Collegiate Services & Marketing – julian.valentin@opendorse.com
Student Athlete Score – Brent Wall – CEO – Co Founder – Brent@StudentAthletescore.com
